CI

DK Networks' corporate identity is a visual promise to customers and partners. These guidelines cover our symbol, colors and wordmark.

The DK Networks identity

uses soft, repeating geometric forms to represent connectionbetween creative ideas, passion and the determination to build a distinctive network.

Three interlocking, rotating ribbons represent logistics, food and future businesses,growing together within one network. The continuous shape, without a visible beginning or end, also expresses our belief in sustainable connections.

The blue palette creates a calm, trustworthy company image.

COLOR

Color Palette

Our brand palette consists of three blue tones, each with a distinct purpose.

PRIMARY

# 003051

R: 0 G: 48 B: 81

The primary color appears in the logo, headlines and navigation, conveying trust and stability.

SECONDARY

# 4981b0

R: 73 G: 129 B: 176

A secondary color supports the primary palette in highlights, icons and graphic elements.

ACCENT

# 95c8d9

R: 149 G: 200 B: 217

The accent color is used sparingly for buttons, links and highlights.

APPLICATION

Logo Variations

Choose the logo version to suit the background: full color by default, monochrome for single-color printing and reversed on dark backgrounds.

PRIMARY

Full-color version

MONOTONE

Monochrome for print

REVERSE

For dark backgrounds

USAGE

Do not alter the proportions or spacing between symbol and wordmark.
Leave sufficient clear space around the symbol.
Use only the specified HEX and RGB colors.

NOT ALLOWED

Do not crop or flip the symbol.
Do not add shadows, gradients or outlines.
Avoid the full-color version on busy or low-contrast backgrounds.

DK NETWORKS GROUP