Brand strategy
We create distinctive brand experiences through clear positioning.
ABOUT DK FOODS
Building brands
people love for years
DK Foods GmbH coordinates brand development, menus, quality standards, restaurant systems, marketing and franchising. We build Korean food brands suited to local customers and plan sustainable growth with franchise partners.
Standardized operations
We define standards for menus, service, quality and restaurant operations.
Franchise growth
We support partners from site analysis through opening and daily operations.
BRAND 01 · SOPUNG
Korean flavors
for everyday life
SOPUNG brings familiar Korean dishes such as gimbap and bibimbap to a format suited to European lifestyles.
Korean food, made for every day.
Gimbap and bibimbap for everyday dining
Our menu offers approachable food for a meal on site or takeaway.
A brand that began in Darmstadt
Building on local experience, the brand is preparing to expand to the next city.
Explore the brand →BRAND 02 · KONG CAFÉ
A café to complement
Korean cuisine
KONG CAFÉ complements SOPUNG with drinks, desserts and a welcoming space inspired by Korean tastes.
WIESBADEN · OPENING SOON
KONG CAFÉ
The first café, offering coffee and Korean-inspired desserts, is being prepared in Wiesbaden.
A Korean-inspired café experience
Korean ingredients and ideas bring something new to familiar café offerings.
Starting in Wiesbaden
SOPUNG and KONG CAFÉ are preparing to welcome guests together in one space.
Explore the brand →OUR SYSTEM
From brand launch
to restaurant growth
Brand · Menu development
We study customers and markets to develop concepts and menus.
Supply chain · Quality
We set ingredient and supply standards for consistent quality.
Restaurant operations support
We establish standards for cooking, service, hygiene and staffing.
Marketing · Growth
Local promotions and operational data support growth.
FRANCHISE
Looking for partners
to grow with us
DK Foods supports partners at each stage, from brand choice and location review through opening and ongoing operations.
Choose a brand
Learn about SOPUNG and KONG CAFÉ concepts and operating models.
Review location
We assess the area, footfall, premises and investment needs.
Opening · Operational support
Support includes restaurant design, training, supply and operations after opening.
Franchise enquiry
Confirm brand and location
Consultation
Discuss business terms
Site analysis
Review premises
Agreement
Confirm terms and timeline
Opening preparations
Design · Training · Supply
Opening · Management
On-site · Operational support
Prepare your next restaurant with DK Foods.
Tell us your preferred brand, location and size to arrange a consultation.